28 May

PrestaShop vs Shopify: Which Is Better for Your Online Store in 2025?

If you’re planning to launch a virtual store or revamp your current eCommerce platform, you’ve likely asked the big question: Shopify or PrestaShop?
Both platforms offer strong benefits, but the right choice depends on your business goals, budget, technical capacity, and level of customization needed.

At Damos.co, we help you make strategic decisions that generate real results. Today, we present a fresh, practical comparison between Shopify and PrestaShop so you can choose the best platform for your online store—whether you're in the U.S., Colombia, or any global market.

Shopify: Simplicity and Scalability, But With Some Limits

Pros:

Very easy to use, even without technical skills.
Hosting, security, and updates are included.
Excellent technical support.
Ideal for getting started quickly and selling right away.
Large selection of responsive templates.

Cons:

Closed system: limited control over source code.
Monthly subscription + transaction fees unless using Shopify Payments.
Limited flexibility for advanced customizations.
Lower technological independence long-term.

💡 Best for: small or mid-sized businesses looking for fast implementation over customization.

PrestaShop: Total Freedom and Control Over Your Online Store

Pros:

Open-source platform: full control over code.
No transaction fees.
Large community and thousands of modules available.
Better adaptability for complex or scalable business models.
Can be hosted on any server of your choice.

Cons:

Requires technical knowledge or a professional agency.
You manage hosting, security, and maintenance.
Steeper learning curve if done without professional support.

💡 Best for: companies seeking a custom solution with high scalability and full project control.

Quick Comparison: Shopify vs PrestaShop

Feature	Shopify	PrestaShop
Ease of Use	⭐⭐⭐⭐⭐	⭐⭐
Initial Costs	Medium / High	Low
Transaction Fees	Yes (unless Shopify Payments)	No
Customization	Limited	Unlimited
Hosting	Included	You handle it
Technical Support	Dedicated	Community + third-party
Scalability	High	Very High (with agency support)

So… Which One Should You Choose?

If you're starting out and prefer a plug-and-play solution, Shopify might be a good fit.
But if your store demands advanced customization, long-term scalability, or deeper digital strategy integration, PrestaShop is the smarter choice—especially with a strategic partner like Damos.co by your side.

It’s Not Just About the Platform—It’s About the Strategy

Choosing the right eCommerce platform is just one part of the equation. You also need a complete digital strategy: responsive web design, SEO positioning, CRM integration, social media management, and targeted digital campaigns.

At Damos.co, we build custom online stores with conversion-focused strategies that scale. We guide you from choosing the platform to designing, launching, and growing your eCommerce business.