What does our brand creation and branding service include?

We design the logo and build the full visual identity: color palette, typography, and usage rules in a brand guideline. We prepare core applications—stationery and, when helpful, a corporate brochure—plus guidance for digital assets and social media. This ensures consistency across touchpoints and provides ready-to-use deliverables for internal teams and external vendors.

How do we capture the brand’s essence in our process?

We start by listening: we understand the brand’s story, values, and audience to translate them into a clear visual system. We iterate logo and component proposals and validate that they’re recognizable and memorable, convey the right message, and build empathy. With that foundation, we refine applications and leave practical criteria to keep consistency over time without losing the intended personality.

What is the brand guideline for and what does it include?

The brand guideline organizes the logo and symbols, specifies colors and typography, and sets proportions, versions, and clear-space rules. It includes application examples for stationery, ads, social media, and signage to prevent inconsistent uses. With these rules, we work consistently with teams and vendors, ensuring the brand communicates the same message across formats and situations.