Frequently Asked Questions

Damos Soluciones is a digital marketing agency based in Bucaramanga, Colombia. We combine web design, marketing, CRM and automation to drive growth for companies, brands and entrepreneurs. We design websites and eCommerce stores, manage marketing campaigns and configure customer management and customer service systems, always focused on measurable results.

Our team has more than 20 years of combined experience in digital projects and has participated in hundreds of implementations across different industries: healthcare, industrial, education, retail, professional services, eCommerce and more. This experience is reflected in our portfolio of success stories and in our focus on metrics and return on investment.

We are located in Bucaramanga, Colombia, but we work remotely with clients in different cities in the country and abroad. In addition to our local channels, we have a contact number in the United States to make communication easier for international clients.

We are a good fit for companies and brands that want to professionalize their digital presence, go beyond “likes” and vanity metrics, automate sales and service processes and build a long-term relationship with a partner. We work especially well with organizations that value strategy, analytics and training for their teams.

Beyond our experience, what sets us apart is our proprietary CMS Editor, our focus on automation, CRM and AI agents, and the combination of hosting, development, marketing and support within the same team. We also place great importance on traditional SEO and on preparing your assets for AI-generated results, so your projects are ready for both the present and the future of search.

A web design project usually includes information architecture and structure definition, mobile-first visual design, implementation on our CMS Editor or another suitable platform, basic technical SEO setup, integration with forms, chat, analytics and CRM, and at least one training session so your team can manage content on its own.

Editor is our proprietary content management system, developed over more than 15 years with a strong focus on performance, security, semantic structure and AI readiness. While WordPress is very popular, in many projects it creates dependency on third-party themes and plugins; with Editor we control the code, optimize speed and avoid unnecessary bloat.

Yes. We can take over the administration and optimization of existing sites built on WordPress, Shopify and other platforms, improve performance, SEO and conversion, or plan a progressive migration to more robust solutions when it makes sense for your business.

Timelines depend on the scope, but a typical corporate website takes between 4 and 10 weeks. The final duration is defined by the number of sections and features, the availability of content and visual assets, and the number of review rounds required. From the beginning we share a schedule with clear milestones and deliverables.

Yes. From the design phase we think in terms of semantic structure, performance and structured data. Editor provides a strong SEO foundation (headings, URLs, metadata, load times) and allows us to implement schemas and endpoints that make it easier to integrate your content into assistants and AI agents that need to consume it.

Our eCommerce service includes the design and development of your online store, catalog and product page configuration, category and internal search setup, integration with payment gateways and shipping methods, analytics and conversion event implementation, and training so your team can manage orders, inventory and content.

Depending on the project, we work with specialized platforms such as PrestaShop or Shopify, or with custom solutions integrated with your internal systems. The choice is made after a consulting phase where we analyze product volume, required integrations and budget.

Yes. In many projects we integrate the online store with the client’s inventory, billing and ERP systems so that data flows between different areas of the business. We also connect the store with CRM and automation tools to handle abandoned carts, repeat purchases and segmented campaigns.

We offer technical and corrective maintenance plans, basic performance and security monitoring, and ongoing support for evolutionary changes such as new sections, usability improvements, campaign landing pages and optimizations aimed at improving conversion rates.

We plan, launch and optimize high-performance campaigns in Google Ads, Meta Ads (Facebook and Instagram) and other channels, combining search, display, video, remarketing and custom audiences. We also support our clients with SEO, content marketing and automation to close the full loop from acquisition to sale.

Yes. We can design the campaign strategy (targeting, messaging, suggested budgets, funnels) and also handle day-to-day execution and optimization: ad setup, A/B testing, bid adjustments, audience refinements, landing page creation and result analysis, always with clear reports for your team.

We measure performance based on traffic metrics (sessions, pageviews, time on site), conversion metrics (form submissions, calls, messages, sales), cost per result (CPL, CPA) and estimated return on investment. We work with data from Google Analytics, Google Ads, Meta Ads and the CRM or sales platform you use.

No. Our service fee covers strategy, setup and optimization of campaigns. The ad budget is paid directly to the platforms (Google, Meta and others) from the client’s own accounts, which guarantees full transparency and control over the media investment.

We help automate lead capture and follow-up processes, message flows on WhatsApp, social networks and email, lead nurturing campaigns and sales funnels connected to your CRM. We also design reminder flows, follow-ups and internal notifications for sales and customer service teams.

A traditional chatbot usually works with predefined flows and menu options, while an AI agent can understand natural language with greater accuracy, query knowledge bases and combine multiple sources to provide more complete answers. At Damos we use both approaches depending on the objective: guided flows when you need control, and AI agents when you need more flexibility and context.

Yes. We work with tools such as Clientify, Respond.io, virtual office solutions and ticketing systems to connect your contact channels (website, WhatsApp, social networks, email) with your CRM and AI agents. This way, leads and conversations are centralized and you can trigger automated follow-up and qualification workflows.

Our Virtual Office and CRM solution is a system that centralizes the management of contacts, customers, opportunities and projects in one place. It allows you to record interactions, assign tasks, track sales processes and connect with your website, forms and digital marketing tools.

We implement Clientify for companies looking for a cloud-based CRM focused on marketing and sales, Respond.io to centralize messaging and automations in channels such as WhatsApp, and our own Virtual Office and CRM for organizations that need a self-hosted solution with more control over their infrastructure. For each case we analyze your context and recommend the best option.

A Customer Service and PQRS system allows you to centralize requests, complaints, claims and support tickets, assign owners and priorities, control response times and generate reports to improve processes. It also makes it easier to document each customer’s history and offer more consistent and traceable service across all channels.

In most cases, yes. We can export contacts, companies, deals and activities from your current system, clean and normalize the information, and then import it into the new CRM while respecting the necessary structures and fields. During the diagnostic phase we define the scope of the migration and any required adjustments.

A typical process includes an initial consultation to understand your situation and goals, a proposal with scope and budget, a kick-off where we define the work plan and responsibilities, the design and development phase, testing and necessary adjustments, training for your team and the final launch. For ongoing services we add a continuous support and optimization phase.

It is very helpful to have clear information about your business, services and value proposition, your logo and visual identity (or be willing to work on them with our branding team), basic texts or references to websites you like, and a person responsible for coordinating internal approvals. All of this speeds up the project and reduces rework.

In the initial proposal we define the project scope. Minor changes are usually handled within the planned review rounds. When new sections or significant features arise that were not included at the beginning, we consider them as additional scope with their own cost and estimated timeline, to maintain clarity in project management.

Yes. Training is a key part of our projects. We run sessions to teach your team how to manage the website, eCommerce store, CRM and the marketing or automation tools we implement, so you can get the most out of your investment and avoid depending on us for every small change.

Prices are defined according to the functional scope of the project, the type of service (one-off project or monthly retainer) and the level of ongoing support required. We always provide written proposals detailing what each service includes, estimated timelines and the corresponding budget, so you have a clear view before starting.

For most marketing and monthly support services we do not require mandatory minimum terms; we work on a month-to-month basis with upfront billing. For services such as hosting, domains or third-party licenses there may be minimum periods associated with those providers’ conditions.

No. Damos’ fee covers the professional management of campaigns: strategy, setup, optimization and reporting. Ad spend is paid directly to the advertising platforms from the client’s own accounts, which guarantees transparency and control over the investment.

We usually invoice in Colombian pesos, but depending on the type of service and the client’s location we can evaluate other options. Payment methods (bank transfers, electronic payments or others) are specified in each proposal, together with billing and renewal conditions.

As a rule, clients retain ownership of the websites, campaigns, configurations and assets created during the project, unless otherwise specified in the contract. We act as a strategic and operational partner, but the digital assets built for your brand belong to you.

In many cases we support domain registration and hosting management on our servers, but we can provide access and control panels so you remain in control. We can also help you if at some point you decide to move your infrastructure to another provider.

In our hosting and maintenance plans we include servers with SSL certificates, appropriate security measures, periodic backups and controlled updates of the implemented solutions. The goal is to minimize risks and ensure continuity of your digital operations.

We have a data protection and privacy policy that explains the purposes of data processing, the rights of data subjects and the channels to exercise those rights. This policy is published on our website and is updated when needed to comply with applicable regulations.

We provide technical support during business hours in Colombia, giving priority to incidents that affect the operation of websites, stores or critical systems. Each service agreement specifies the channels and estimated response times according to the support level contracted.

In urgent cases you can use the support channels published on our website, as well as the contact phone numbers and email addresses we provide. If you already work with us, you can also contact your account manager or main point of contact directly.

Yes. We work with clients inside and outside Colombia using remote channels such as video calls, email and collaboration tools. We also have communication channels designed to make it easier to work with companies in other countries.