Redacción de contenido SEO: estrategias para maximizar el alcance y aumentar las clasificaciones SERP
SEO content writing basically means writing content that is optimal for search engines. Whether you're an individual or a company, SEO writing is necessary for you because it's the only way you can have a strong online presence.
In this post, we will share some strategies or methods that will help you create search engine optimized content. However, for a clear understanding, we'll first talk about reach and SERP.
What is SERP Ranking and Reach Increase?
SERP ranking increase and reach are byproducts of SEO content writing. As a result of SEO writing, your content reaches more people as it gains a higher ranking in the search engine results pages.
It should be your goal as a writer to create content that ranks well. The more recognition your content gets, the better for your business. Another plus point of a higher ranking is that it brings organic traffic that's genuinely interested in your work.
Effective SEO Writing Tips
Now, as our main concern, here are some techniques or tips for you to use. These can significantly increase the reach of your content if applied correctly.
1. Create Captivating Titles and Headings
As cliché as it sounds, the saying, the first impression is the last impression, is quite true. Like all other situations, it also applies to SEO content writing. The topic or title of your content is the first thing a user will see after discovering it.
You should put your best effort into creating this title. Research your audience and understand what would interest them. Craft a title according to that information.
Here are some general tips for making a compelling title:
- Address a problem and promise a solution
- Pose a question and let users know you have the answer
- Summarize your article in one sentence
- Use a cliffhanger to make users explore your content
The same goes for headings and subheadings. People tend to review the headings before reading the real thing. These headings help them decide if the content is relevant to their problem or not.
However, in an attempt to write surprising titles and headings, don't forget to keep it relevant.
2. Use a Tone that Resonates with your Audience
An appropriate tone plays a vital role in audience engagement. And audience engagement is a factor that decides the ranking in search engines. So, indirectly, the type of tone you use can affect the ranking and reach of your content.
So, what type of tone to use? Generally, the tone varies according to the type of audience. Here are some examples to help understand this concept:
- If your target audience includes young people, you can use a sarcastic and humorous tone.
- If your target audience consists of older people, a formal and informative tone will be best.
- If middle-aged people are your target audience, then you can use a tone that is a mix of the above 2.
However, age is not the only demographic group to consider. You should conduct thorough research about your users and then decide the tone and voice of the content.
3. Incorporate Personal Opinions
You must understand that the basic information about almost all topics is already available on the internet. The topic you'll cover in your content is probably already published elsewhere. You must provide new and valuable information to rank such content.
One way to do this is to insert personal opinions. Let your audience know what you think and ask them for their views as well. This will enhance audience engagement and also grant them value.
However, personal opinions can resonate in one person and offend the other. That's why you should also discuss neutral viewpoints to keep things balanced.
4. Keep it Simple and Readable
The value of your content does not depend on fancy writing and complex sentences. As long as you effectively convey a message to the readers, even simple words can work. You just have to make sure that your content can be understood effortlessly.
One issue that readers face in this regard is that they unknowingly write unreadable sentences. That's why it's recommended to review the first draft of your content. If it's comprehensible and clear, then great.
However, if that's not the case, you'll have to rewrite difficult sentences. You can do this yourself or you can paraphrase online. In both cases, the original sentences are modified to make them more readable.
5. Use Valuable Information from Other Sources
Perspectives from third-party sources can really contribute to the quality of your content. It can also engage users more. Any interesting fact or statistic can interest users. However, you can't simply use this published information in your content without citing it.
You have to correctly credit the original source. You can use this type of information to back your claims or add weight to the provided information.
Similarly, you can also use information from your own published content. This way, you can interlink your work and minimize bounce rates. Such linking practices are generally considered quite useful for SEO.
If you closely analyze the tips given in this post, you'll notice that all of them are based on facilitating the audience. If you take away something from this article, it should be this: write for your audience.
If you keep this in your subconscious, you will be able to write great content that proves helpful for your audience. This will eventually result in better SEO performance.